Welcome to Unfair Advantage Consulting



Do You Want Your Business to Have an Unfair Advantage?

Do You Want to Exceed Revenue Goals and Expectations?

Do You Want to Keep Your Competitive Lead in the Market?

If the answer is yes to any of those questions, you need Unfair Advantage Consulting. Having an amazing solution and having the market grasp and want to adopt it are not always synonymous. Wouldn't it be great to explain your technology to your customers once, and they not only get it, but have to have it? There is a pivot that needs to happen from technology company to scalable business.  Unfair Advantage consulting helps you with that pivot.

Three key things to remember:

1.    You cannot see the label from inside the bottle - An outside perspective can give you that edge you need to see what is“true”about your solution

2.    A confused mind always says no – If your message is not clear, impactful and effective the customer will just say no and move on.

3.    Be Paranoid – As original as your idea is, assume others are trying to solve the same problems and so you need to run as if being chased and do not have the luxury of making too many mistakes out of the gate.

One of the biggest mistake that startups and technology companies make is focusing their message on what excites them about the product instead of filling a need or solving a problem for potential customers and partners. It's an extremely common problem, one that is hard to recognize and admit, and even harder to correct, especially when you are so close to the problem. 

Unfair Advantage Consulting focuses on what is going to have the largest impact to your growth as quickly as possible, then help you create repeatable scalable processes to streamline and accelerate sales.  Also, tune your message to be have maximum impact to each target audience, whether for Sales, Partners, Resellers or training inside sales. Next, identify roadblocks to your success and help you remove them. VCs love referring Unfair Advantage to their clients because it is a cost-effective way to get a return on their investment as quickly as possible. 

Don't be satisfied with your pace of growth. In this market, you need an Unfair Advantage!